By Suzanne Bernhardt
In children’s swimwear and beachwear, innovations in style, fit and textiles are popping up all over the market, with sun protection, parent-child look-alike styling, comfort features and environmentally responsible fabrics leading the way. We spoke with some of the industry’s leaders in the manufacture of children’s beachwear to find out what styles are on parents’ and buyers’ most-wanted lists, what is trending now for Season 2018, and what future developments are planned for their labels.
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What’s New? Take time to check out these lines, debuting at SwimShow and Hammock this season
As Season 2018 gets underway, The Swim Journal would like to acknowledge some of the many new lines that will be debuting at Hammock and SwimShow—two of our eight distinguished trade show partners.
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Bohemian influences continue well into Season 2018 in resortwear, cover-ups and accessories. While the driving force behind the trends is color, staples like black and white and neutrals remain strong as new shades begin to emerge and descend down the runways.
Beachin’ it — Boho style! The go-to dress for the season, Amoressa’s cotton-voile geo-print dress with halter neckline is trimmed in tassels and available in two color ways.
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By Glenn Calabrese
As the world around us changes at a mind-boggling pace, I often get questions from my clients about what the future holds for retail stores. With a continuing erosion of sales in brick-and-mortar stores, and the increase and growing sales of e-commerce sites, many in the industry are wondering how to move forward. The industry is indeed in transition;
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ANTIGEL’s vibrant floral print bikini features tie detail and matching pareo. Push-up bra accommodates to size G-cup. The “La Samarkand” collection is available in three color-ways: white (as shown), blue and coral. Taking in the vibe from the flower children of the hippie movement, swimwear and resortwear fashions for Season 2017 incorporate braiding, embroidery, crochet, tie-dye and strappy details in …
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By N. Jayne Seward
Men’s swimwear is hitting the beach and the street for Season 2017 in hot style. Shorter lengths, vibrant prints and high-tech details are the look of the season. Swimwear is both modern and versatile, in trendy tailored silhouettes that appeal to today’s active and high-tech lifestyles.
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By N. Jayne Seward
SNAPPER ROCK, known for its fashionable sun-protective swimwear, has extended its lifestyle brand for 2017 to include a baby collection, girls’ sizes up to 16, as well as women’s and men’s collections. “We have found a huge increase in the trend of ‘Dad and me,’” says Julie Rich, vice president of sales and US operations.
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Lovely in lace. A voluminous resort dress by PHO FIRENZE is made in Italy of 100% fine cotton and luxurious Sangallo lace. Shown with coordinating straw hat and cotton straw bag. The ambiance of the Greek Isles—the perfect place to showcase beautiful resortwear and accessory fashions, whether they’re accented with feminine lace and cut-outs or displaying brilliant shades. Accessories artfully …
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Surf’s Up! See What’s Changing the Tide Sharon Wei Designs Stemming from the world of fine jewelry, Sharon Wei is introducing her exquisite fashion jewelry to the swimwear, beachwear and resortwear industries this season. Having traveled the world, Wei developed her collection with an eye for beauty, color and fashion while capitalizing on her gemological expertise. Vibrant colors and …
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The beauty of Africa can be found throughout its lush jungles, deserts, grasslands and plains as well as the diverse cultures that call the continent home. The rich dramatic colors, sounds of indigenous music and the fascination of magnificent wildlife influence fashion in a myriad of ways. Highlighted against this exotic landscape, are some of the seasons most colorful and alluring styles for Season 2017.
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