SwimShow Introduces “The Collection” at 34th Annual Event

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The 34th annual SwimShow, presented by the Swimwear Association of Florida, will debut a new curated fashion environment known as The Collection, and will feature several special events and a more tightly edited selection of brands. The trade show, which will take place July 16-19 at the Miami Beach Convention Center in Miami Beach, Fla., is the largest and longest-running show dedicated to the international swimwear market. This year, SwimShow is introducing The Collection, a curated area featuring emerging and established designer swimwear brands. Strategically placed in the middle of the show floor, The Collection gives buyers the opportunity to meet with brands in an intimate one-on-one environment.