Trendy Directions & Exotic Fabrics

By N. Jayne Seward

Swimwear designers are following lifestyle trends more closely than ever. While there is plenty of newness this season, trends could be viewed as evolutionary rather than revolutionary. Designers are building on existing themes while creating new original designs. For Season 2017, look for innovative takes on the ’70s and boho styling, crochet, artisan trims, romanticism, tropical prints, nature and, of course, sporty, activewear-inspired looks that continue to evolve and drive the beachwear market.
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E KOMO MAI (WELCOME) TO HAWAII

The rich tropical landscape, deep emerald seas and white sandy beaches of Hawaii become the perfect backdrop to showcase the trends of the season. Brilliant solids, bold black, crisp white and vivid prints – many inspired by rich flora and fauna with surf-inspired styling are hallmarks of the season.  Season 2017 for swimwear and resortwear begins with color to wear …
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Sun Smart, Beach Cool

By N. Jayne Seward

With trendy athleisure styles and beach-to-street dressing, children’s swimwear is making a functional yet fashionable statement for Season 2017. Designers are following trends in the adult market and translating them into age-appropriate looks for children.

“Fashion beachwear has grabbed the attention of our customers,” says Karel Wheen, designer for PLATYPUS AUSTRALIA, whose 2017 collection includes active-inspired looks and mix-and-match rompers and dresses.
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An Exclusive Interview with Laurel Jones, Owner of Swimwear Solution

By Suzanne Bernhardt

Surviving the ups and downs of the economy while trying to maintain a successful business may be an impossible feat for many, but not for Laurel Jones. For 28 years, Jones has enjoyed retail success as the owner of Swimwear Solution in Overland Park, Kansas. Located on the south side of the Kansas City metro area, the 3,500-square-foot store stocks more than 8,000 swimsuits year-round as well as cover-ups and accessories. Jones recently shared with The Swim Journal some insights into her success and as well as some concerns.
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