Cover Me Swim is creating a fashionable new look and expanding for Cruise 2017, with new additions to its full-figure and Junior divisions. The 20-year-old Canadian cover-up manufacturer is utilizing its expertise to make its label more accessible to women of all shapes and sizes. “We are taking a more ‘avant-garde’ direction by adding a sexier, more feminine feel to our 2017 collection,” says Viviane Colpron, newly named partner and vice president of marketing and design. “The European flair of our Montreal heritage is very apparent throughout the new collection.”

The 2017 collection is inspired by the ’70s, with extra-large floral and paisley prints, fluid chiffon fabrics, modern crochets and revamped nautical styles. The Cover Me Plus collection includes 15 styles, which will be available
in an assortment of colors and prints in sizes 1-3X. In addition, 10 to 15 styles have been added for Juniors. For more information, visit covermeswim.com.