Dear Industry Professionals – For 28 solid years, The Swim Journal has been the leading and most recognized annual trade publication for the Swimwear, Beachwear, Resortwear and Accessory Industry – often referred to as the bible of the industry. For the first time, collectively we are facing an unprecedented and unexpected challenge to our businesses. COVID-19 has effected all of …
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Ethnic-inspired prints, rich vibrant colors, extreme comfort fit, luxurious fabrics and intricate design elements make this season truly special for swimwear and resortwear fashion.
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By Suzanne Bernhardt
For Season 2020, children’s beachwear fashions are sun-smart and street-smart. Play-all-day styling is colorful, trendy and cool, satisfying the wants and needs of parents and children alike.
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By N. Jayne Seward
What’s on the “must-buy” list for Cruise 2020? Look for trends to include crochet, crop tops, bandeau tops, high-waist bottoms, high-cut legs, long sleeves, straps, knots, cut-outs, tassels and athletic influences. Prints run the gamut from animal to tie-dye to graphics and florals, while colorations range from pastels to neons to earthy shades to brights and metallics. All in all, buyers are sure to find a lot of eye-catching swimwear this season.
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Femininity is the order of the day in sweet florals, dazzling tie-dyes and ethereal solids all accented with savvy accessories that provide function with pizzazz.
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From Paris—La Ville de L’amour—to Sugar Beach in Saint Lucia to the Maldives. Sleek lines, stunning prints and rich solids all come together with design ingenuity, proving that while fit is key, the beauty is crafted by the details.
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Rich hues of brilliant brights color the world of swimwear for Season 2020. Solids, bright prints and color blocking accentuate and attract attention on every level. The bold statement expresses sophistication coupled with styling craftsmanship and intricate attention to detail.
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Season 2019 is swimwear with attitude – and lots of it. Glamour, sophistication and intrigue merge with innovations in silhouettes and fabrications. More now than ever, from the simplest to the most elaborate – detail means everything. There is no such thing as basic anymore. Fit, durability and control are all essential elements but it’s the details that turn heads. Highlighted here are some of the most exquisite swimwear styles of the season which all serve to bring mystique and beauty beachside.
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Sustainability, hybridization and performance are just a few of the overarching trends shaping swimwear for Season 2020. Creating beachwear that meets the demands of today’s consumers is more challenging than ever, and that means suppliers have to be innovative. We checked in with some of the swim industry’s top suppliers to find out what fabrics, textures, colors and prints are trending and leading the way for the upcoming season.
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In October, companies from around the world participated in Interfiliére New York—the global sourcing event for swimwear, lingerie, athleisure and performance fabrics for the U.S. market. The event played host to exhibitors of fabrics, lace, embroideries and components, and included seminars on manufacturing solutions, trends for Season 2020, product design and other hot industry topics.
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