Welcome to The Swim Journal
Digital January/February 2018 Issue
IN THIS ISSUE:
Sail Away on a Journey with the Yacht Club
Come along on our seaside journey as we explore the nautical theme. Trendy swimwear silhouettes for Season 2018 are featured in solids, stripes and prints portrayed in beautiful shades of blue – the colors of the sea.
A Sneak Peek: Projected Trends for Season 2019
By Suzanne Bernhardt
As Season 2018 begins to wind down, manufacturers and designers turn their thoughts and attention to creating new collections for Season 2019. The Swim Journal reached out to several key industry suppliers around the world to get their take on what fabrics,
Sun-Protective Wear for the Family
Safety in the sun is a growing concern, and swimwear companies are stepping up to fill the demand for sun-protective beachwear for the whole family. For 2018, designers around the world are creating fashionable new silhouettes,
Accessories & Cover-Ups – Nautical and Maritime Inspirations
The breaking of the whitecaps and other oceanic hues are part of the many nautical influencers of the season for cover-ups and accessories. Vivid blues and greens from cerulean to aquamarine are artfully portrayed alongside stark white or jet black.
Tips for Developing a Successful Marketing Campaign
By Lori Riviere
The categories of swimwear, resortwear and beachwear are a few of the growing segments in the apparel industry, expected to exceed $20 billion by 2019, according to Technavio’s latest report, reflecting a growth rate of over 5% during the forecasted period.