Details Make the Difference for Season 2020!

Ethnic-inspired prints, rich vibrant colors, extreme comfort fit, luxurious fabrics and intricate design elements make this season truly special for swimwear and resortwear fashion.
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Beach Kids R Cool Kids

By Suzanne Bernhardt

For Season 2020, children’s beachwear fashions are sun-smart and street-smart. Play-all-day styling is colorful, trendy and cool, satisfying the wants and needs of parents and children alike.
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THE TRENDS: A Head’s up on what’s important for the New Season

By N. Jayne Seward

What’s on the “must-buy” list for Cruise 2020? Look for trends to include crochet, crop tops, bandeau tops, high-waist bottoms, high-cut legs, long sleeves, straps, knots, cut-outs, tassels and athletic influences. Prints run the gamut from animal to tie-dye to graphics and florals, while colorations range from pastels to neons to earthy shades to brights and metallics. All in all, buyers are sure to find a lot of eye-catching swimwear this season.
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Accessories & Cover-ups: From Prairie to 
Poolside!

Femininity is the order of the day in sweet florals, dazzling tie-dyes and ethereal solids all accented with savvy accessories that provide function with pizzazz.
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Swimwear Around the World

From Paris—La Ville de L’amour—to Sugar Beach in Saint Lucia to the Maldives. Sleek lines, stunning prints and rich solids all come together with design ingenuity, proving that while fit is key, the beauty is crafted by the details.
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360 DEGREES OF COLOR

Rich hues of brilliant brights color the world of swimwear for Season 2020. Solids, bright prints and color blocking accentuate and attract attention on every level. The bold statement expresses sophistication coupled with styling craftsmanship and intricate attention to detail.
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