Rich details and a playful philosophy on life characterize Isabella Rose, a new swim and casual wear collection created by The Lunada Bay Corporation. The collection will debut for Cruise ’17 at SwimShow, taking place July 16-19 during Miami Swim Week. Isabella Rose joins the already stellar line-up of brands under the Anaheim-based manufacturer’s umbrella, including ále by Alessandra, BECCA by Rebecca Virtue, BECCA ETC, BCA and Mossimo Swim.

“Isabella Rose gives our company a unique vantage point within the market,” says Susan Crank, CEO of The Lunada Bay Corporation. “Consumers are asking more of the brands they value, and Isabella Rose will deliver. Every piece within the collection resonates with a deep, beautiful sense of story, reflected in rich detailing, which is playful, adventurous and downright fun.” The collection, which is priced from $55 to $160, features 87 styles of swim and casual wear, including bikinis, one-pieces and cover-ups. The designs feature eye-catching details utilizing handmade artisan techniques and luxe trims, including macramé treatments, gold feather hardware and beautiful sea shells. For more information, visit isabellaroseswimwear.com.