The Swimwear Association of Florida will kick off the Cruise 2019 season with its highly anticipated 36th Annual SwimShow, taking place July 14-17, 2018, at the Miami Beach Convention Center. The largest and longest-running trade show dedicated to the international swimwear industry, SwimShow features more than 2,500 lines from all swimwear categories as well as resort, beachwear and lifestyle brands. “Every year we strive to make the show better than the year before,” said SwimShow organizer Judy Stein, who incorporates exciting new brands and events each year. “The goal of the show is to marry a sense of fun and success, and that recipe works perfectly year after year.” A highlight of SwimShow 2018 will be the return of The Collection, a high-concept luxury exhibition area featuring a curated selection of emerging and established boutique designer brands. Each year, SwimShow attracts thousands of attendees, including top buyers, manufacturers and influencers, and is the must-attend event of the buying season. Attendees can expect an easy-to-navigate and enjoyable shopping experience and plenty of networking opportunities at special events such as the Swim Lounge Happy Hour. For more information, visit swimshow.com.