EUROJERSEY’s 2018 Sensitive Fabrics Swimwear collection will include everything from bright lively colors to iridescent surfaces. Created with LYCRA XTRA LIFE, the versatility of the new collection is enhanced by bright prints inspired by moods that reflect today’s ever-changing lifestyles.

Active apparel and beachwear are suited to the “Kaleidocolor” mood, made up of multicolored patterns combined with fluorescent accents, kaleidoscopic effects and colorful transparent layers. Flashing back to the ’70s, the “Hippy Glam” mood celebrates freedom and femininity. Digital prints evoke embroidery, crochet, fringe and multi-colored folk details. The “Phygital” mood reflects the interaction between physical and digital, with lively optical prints and textural effects. Geared for fitness activities and competitive sports, prints have a three-dimensional effect in a primary palette accented with neutral black and gray. Sleek and ultra-contemporary, the “Iridescence” mood is focused on the functional fitness and spa markets. Visualize starry patterns, 3D digital prints, sequins, flashes of Lurex, and metallic pigments in gold, silver and bronze. For more information, visit sensitivefabrics.it.

The 12th edition of Interfilière Shanghai presented trend inspiration and tech innovations as well as a dedicated focus on the growing athleisure market. The show, which took place October 12-13, 2016, showcased exhibitors from across the bodywear industry. During its two-day run, Interfilière Shanghai debuted the Athleisure Prototype Show, which demonstrated the latest innovations and developments in the athleisure market.

In addition, the Mouv’ Innovation Forum, held in partnership with the Federation de la Maille et de la Lingerie, revealed advanced technology and technical solutions for sportswear fabrications. The Trend Forum, a highlight of the show, previewed Summer 2018 themes, including the erotic “Body Desire”; the upscale, high-tech “Body Delight”; and “Body Rhythms,” which included a mix of active, beach and athleisure fabrics. In addition, Interfilière recognized exhibitors for their contributions to the industry during its 2016 Interfeel’ Awards. Winners included Liberty Tex for Embroidery; Takefast Textile for Athleisure; Shantou New Partner Textiles for Lace; and Penn Textile Solutions GMBH for Shapewear. Be Be Cotton Knitting received a Special Loungewear Award, and Les Tissages Perrin won the Jury’s Favorite award. For more information, visit interfiliere.com.

AC 12 Apparel Inc. is adding California MoonRise to its swimwear line-up. The modern bohemian swimwear and beach cover-up line will debut for 2017. Founded in Montreal, Quebec, California MoonRise is the result of a global artist and designer collaboration. Reflecting the brand’s inherent gypsy-inspired style, the California MoonRise muse lives by the motto: “I am a free spirit, living life to the fullest, through being myself and not being afraid of what others think.”

Made for the modern boho girl, the growing lifestyle brand has a timeless vintage look and offers unique, affordable pieces. The 2017 swimwear collection includes a full range of tops and bottoms as well as one-pieces with handcrafted details, such as beading, embroidery and fringe. There are plenty of mix-and-match options for swimwear as well as coordinating beach cover-ups. Styles include maxi dresses, chambray shorts, printed pants, rompers, tunics, vests and a lace cami with fringe, all created with the same boho-inspired vision. For more information, visit californiamoonrise.com.

Cover Me Swim is creating a fashionable new look and expanding for Cruise 2017, with new additions to its full-figure and Junior divisions. The 20-year-old Canadian cover-up manufacturer is utilizing its expertise to make its label more accessible to women of all shapes and sizes. “We are taking a more ‘avant-garde’ direction by adding a sexier, more feminine feel to our 2017 collection,” says Viviane Colpron, newly named partner and vice president of marketing and design. “The European flair of our Montreal heritage is very apparent throughout the new collection.”

The 2017 collection is inspired by the ’70s, with extra-large floral and paisley prints, fluid chiffon fabrics, modern crochets and revamped nautical styles. The Cover Me Plus collection includes 15 styles, which will be available
in an assortment of colors and prints in sizes 1-3X. In addition, 10 to 15 styles have been added for Juniors. For more information, visit covermeswim.com.

Snapper Rock Swimwear, a leader in sun-protective swimwear for children, is expanding with a new line for men and women. SR Swim will launch for Resort/Cruise ’17 at SwimShow, taking place July 16-19 during Miami Swim Week. “Our aim is to launch a sun-protective line for men and women that’s timeless and classic that any age can wear,” says Julie Rich, vice president of sales and U.S. operations. “Snapper Rock has always been a lifestyle choice for kids, and SR Swim is an extension of that lifestyle.”

The new collection is fun and sophisticated, yet takes sun protection seriously. Swimwear is made in UPF 50 sun-protective fabrics for women, and light-weight, quick-drying UPF 50+ fabrics for men. The women’s collection, available in navy solids, gold and white stripes, and exotic Moroccan prints, includes such styles as a halter bikini, deep V-neck one-piece, rash tops, swim shorts and batwing caftans in every print. The men’s collection includes a classic boardshort available in four colorful beach-inspired prints. For more information, visit snapperrock.com.

Spring/Summer 2017 will see the unveiling of a new image for British accessory brand Pia Rossini. The brand is planning a relaunch this season with the introduction of its new beachwear collection. With the goal of connecting to a younger audience, the beachwear line is decidedly Bohemian, with fresh new fabrics, vibrant colors and prints. The second generation of this family-run business is injecting fun and youthfulness into the brand while maintaining competitive price levels.

The design team has scoured the globe in an effort to source the most wearable and sought-after styles, allowing authentic cultural influences to infuse and enrich the newest collection. “At Pia we’re all about wearable fashion—chic, stylish and on trend,” explains Debbie Shaw, creative director. “It’s what our customers want, and it’s the direction we have taken with this beachwear range. We want women to have fun—layer up the beads, mix up some colors, clash some prints and experiment to find their ultimate beach style. The collection demands diversity and expansion, and bringing in new fabrics has been a crucial part of this. It is by far our most exciting collection yet, and we are so excited to see the reaction!” Pia Rossini’s online store will launch this year, giving customers direct access to the brand and the complete collections. For more information, visit piarossini.com.

Swim Fashion Week will heat up Miami Beach when the Cruise 2017 collections of top swimwear brands hit the runway July 13-17. The event, which is produced by Funkshion Productions, has become a highlight of Miami Swim Week following IMG’s departure from South Beach last year. “This season is especially important as we evolve Swim Fashion Week to showcase the brightest talent in the industry today,” says Sale Stojanovic, partner and co-founder of Funkshion Productions. “Designers from all over the globe are choosing to showcase their brands in Miami Beach because of the growth of the trade shows and media focus. That has inspired us to innovate and offer the most creative options for the brands to tell their stories. This is the future of the industry, and we are thrilled to be able to continue to bring the energy and excitement back another year.” The line-up this season includes top brands such as ViX Paula Hermanny, Tori Praver, Maaji, Luli Fama, For Love & Lemons, Kai Lani and Anna Kosturova. For the complete runway schedule and a list of venues, visit swimfashionweek.com.

Just Bones Boardwear is debuting a sporty and sexy new line of bikinis during Miami Swim Week. The collection will be featured on the runway during the Art Hearts Fashion show, which will be held on July 14 as part of Funkshion Productions’ Swim Fashion Week.

The surf brand, which is designed by Jennifer Weisman, garnered attention on the Miami Beach runway last year, when sexy models were showcased wearing her colorful printed boardshorts. In response to retail and consumer demand, Weisman will now unveil her line of bikinis, which are designed to complement the boardshort collection. Since its initial launch in 2011, Just Bones Boardwear has garnered many fans for the perfect fit provided by the boardshorts’ patented adjustable waist. The collection is quick-drying and constructed with performance fabrics, with boardshorts available in sizes for toddlers, boys, juniors and men. For more information, visit justbonesboardwear.com.

The 34th annual SwimShow, presented by the Swimwear Association of Florida, will debut a new curated fashion environment known as The Collection, and will feature several special events and a more tightly edited selection of brands. The trade show, which will take place July 16-19 at the Miami Beach Convention Center in Miami Beach, Fla., is the largest and longest-running show dedicated to the international swimwear market. This year, SwimShow is introducing The Collection, a curated area featuring emerging and established designer swimwear brands. Strategically placed in the middle of the show floor, The Collection gives buyers the opportunity to meet with brands in an intimate one-on-one environment.

As the bikini turns 70 this year, an exhibition titled “Bikonic” will celebrate the iconic women’s swimwear silhouette during the upcoming MarediModa trade show in Cannes, France. Unique pieces selected from the archive of A.N.G.E.L.O. Vintage Palace will be on display Nov. 8-10 at the Palais des Festivals. Fittingly, the exhibition will take place in Cannes, where actress Brigitte Bardot created a scandal by wearing a bikini on the Croisette during the film festival in 1953.

French tailor Louis Réard first designed the “two piece” and unveiled it to the press on July 5, 1946, at the Molitor swimming pool in Paris. So explosive was the revealing design that renowned editor Diana Vreeland defined it as “the atomic bomb of fashion.” The Bikonic exhibition will explore the evolution of the bikini and feature styles from such labels as Triumph, Jantzen, La Perla, Gianfranco Ferré and Gianni Versace. For more information, visit maredimoda.com.