CURVENV @ MAGIC to Debut in Las Vegas

The worlds of swimwear and lingerie are set to unite in Las Vegas. UBM Advanstar/MAGIC Marketplace and EUROVET/CURVEXPO have formed a strategic alliance to launch CURVENV@ MAGIC, which will debut Aug. 17-19 at the Las Vegas Convention Center. The newly formed trade show, which will take place twice a year, merges MAGIC’s International Swimwear/ Activewear Market and CURVENV LAS VEGAS. For the first time, leading swimwear and lingerie brands will be united under one roof, creating a stronger platform for exhibitors and simplifying the shopping experience for retailers. Participants will also benefit from the combination of personalized service and global leadership offered by EUROVET/CURVEXPO, and the scale and marketing power of the MAGIC Marketplace. “This partnership is a great combination that will allow us to better serve the West Coast and international buyers by offering them a comprehensive selection of swimwear and lingerie brands,” says Pierre-Nicolas Hurstel, CEO of CURVEXPO USA. “By developing a deeper, more concentrated pool of buyers, we will increase brand revenues.” Buyers can access brand information on the show’s newly launched website, curvexpo.com, as well as MAGIC’s retail technology platform website, shopthefloor.com.