Spring/Summer 2017 will see the unveiling of a new image for British accessory brand Pia Rossini. The brand is planning a relaunch this season with the introduction of its new beachwear collection. With the goal of connecting to a younger audience, the beachwear line is decidedly Bohemian, with fresh new fabrics, vibrant colors and prints. The second generation of this family-run business is injecting fun and youthfulness into the brand while maintaining competitive price levels.

The design team has scoured the globe in an effort to source the most wearable and sought-after styles, allowing authentic cultural influences to infuse and enrich the newest collection. “At Pia we’re all about wearable fashion—chic, stylish and on trend,” explains Debbie Shaw, creative director. “It’s what our customers want, and it’s the direction we have taken with this beachwear range. We want women to have fun—layer up the beads, mix up some colors, clash some prints and experiment to find their ultimate beach style. The collection demands diversity and expansion, and bringing in new fabrics has been a crucial part of this. It is by far our most exciting collection yet, and we are so excited to see the reaction!” Pia Rossini’s online store will launch this year, giving customers direct access to the brand and the complete collections. For more information, visit piarossini.com.