Meet the Designer: Melissa Odabash

By Suzanne Bernhardt

The Swim Journal was delighted to recently interview Melissa Odabash, designer of the famed luxury lifestyle brand of swimwear and resortwear that bears her name. Not many swimwear designers have achieved her level of status and
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EURO JERSEY Wins “Designer of the Year’ Award at Interfiliere Paris

EUROJERSEY has captured the coveted “Designer of the Year 2015” award for beachwear from lnterfiliere Paris and Paris Capitale de la Creation-Eurovet. The award, which will be presented at the lnterfiliere Paris, taking place July 4-6, celebrates the Italian company’s leadership in the production of patented warp knit Sensitive Fabrics. “EUROJERSEY is the European textile leader in this sector, with …
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Selling by Design

Transform Your Store

By Glenn Calabrese, President & CEO of Storetech+Co.

Retail is a wonderful industry, keeping everyone on their toes with the latest fashions and fads. Because of the constant changes, it’s important to keep abreast of the trends. After all, though the economy has arguably improved, it still has its ebbs and flows. So creating a fresh, new approach that attracts retail clients to your store-and keeps them there-is very important.
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Splash: A Wave of News and Information

SWIM USA Launches SkinnyDippers for Season 2020 From the makers of Miraclesuit and debuting at SwimShow during Miami Swim Week, the SkinnyDippers collection of bikinis and versatile one-pieces will have shaping and control benefits (like Miraclesuit), though styles will be lighter in weight. Silhouettes, designed for women ages 18 to 40, include reversibles, ruffles, plunging one-piece suits and high-waist bottoms, …
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Beach Kids R Cool Kids

By Suzanne Bernhardt

For Season 2020, children’s beachwear fashions are sun-smart and street-smart. Play-all-day styling is colorful, trendy and cool, satisfying the wants and needs of parents and children alike.
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THE TRENDS: A Head’s up on what’s important for the New Season

By N. Jayne Seward

What’s on the “must-buy” list for Cruise 2020? Look for trends to include crochet, crop tops, bandeau tops, high-waist bottoms, high-cut legs, long sleeves, straps, knots, cut-outs, tassels and athletic influences. Prints run the gamut from animal to tie-dye to graphics and florals, while colorations range from pastels to neons to earthy shades to brights and metallics. All in all, buyers are sure to find a lot of eye-catching swimwear this season.
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Swimwear Around the World

From Paris—La Ville de L’amour—to Sugar Beach in Saint Lucia to the Maldives. Sleek lines, stunning prints and rich solids all come together with design ingenuity, proving that while fit is key, the beauty is crafted by the details.
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360 DEGREES OF COLOR

Rich hues of brilliant brights color the world of swimwear for Season 2020. Solids, bright prints and color blocking accentuate and attract attention on every level. The bold statement expresses sophistication coupled with styling craftsmanship and intricate attention to detail.
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