Beach Kids R Cool Kids

By Suzanne Bernhardt

For Season 2020, children’s beachwear fashions are sun-smart and street-smart. Play-all-day styling is colorful, trendy and cool, satisfying the wants and needs of parents and children alike.
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THE TRENDS: A Head’s up on what’s important for the New Season

By N. Jayne Seward

What’s on the “must-buy” list for Cruise 2020? Look for trends to include crochet, crop tops, bandeau tops, high-waist bottoms, high-cut legs, long sleeves, straps, knots, cut-outs, tassels and athletic influences. Prints run the gamut from animal to tie-dye to graphics and florals, while colorations range from pastels to neons to earthy shades to brights and metallics. All in all, buyers are sure to find a lot of eye-catching swimwear this season.
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Industry Suppliers Discuss Trends for Season 2020

Sustainability, hybridization and performance are just a few of the overarching trends shaping swimwear for Season 2020. Creating beachwear that meets the demands of today’s consumers is more challenging than ever, and that means suppliers have to be innovative. We checked in with some of the swim industry’s top suppliers to find out what fabrics, textures, colors and prints are trending and leading the way for the upcoming season.
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Industry Suppliers Discuss Trends for Season 2020

By N. Jayne Seward Sustainability, hybridization and performance are just a few of the overarching trends shaping swimwear for Season 2020. Creating beachwear that meets the demands of today’s consumers is more challenging than ever, and that means suppliers have to be innovative. We checked in with some of the swim industry’s top suppliers to find out what fabrics, textures, …
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ECO SWIM By Aqua Green and Ethical Retailer ziggie Team Up to Save Endangered Sea Turtles

Only 1 in 1,000 sea turtle hatchlings survive to adulthood. In an effort to save the hatchlings, ECO SWIM by Aqua Green—a SWIM USA company of sustainable swimwear, crafted from eco-friendly materials—teamed up with retailer ziggie and the Endangered Species Coalition to raise money to assist in this worthwhile mission. A percentage of ECO SWIM sales on ziggie.com from July …
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Calling all Kids! Ready, Set, Let’s Play!

By N. Jayne Seward

Children’s designers are offering beachwear that is as fun, eye-catching and functional as it is socially and environmentally responsible. With sun protection on the high-priority list and mini-me styles trending stronger than ever, designers are pushing the boundaries with new ideas, innovative fabrics and conversational prints.
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Splash – A wave of news and information

trade shows • launches • people • celebrations Snapper Rock and Children’s Melanoma Prevention Foundation Partner for 15th Anniversaries In celebration of their 15th anniversaries, Snapper Rock—the award-winning family swimwear brand with UPF50+ protection—and the Children’s Melanoma Prevention Foundation have partnered to promote sun safety and have created a limited-edition children’s flap hat in honor of the occasion. “We are …
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Boardshort Bottle Opener Debuts

Men who enjoy drinking bottled beer in the great watery outdoors are in luck. BBO—the Boardshort Bottle Opener—is here! Developed by founder and inventor Ale Allouche, this patent-pending product is sure to be a hit as well as an entertaining topic of conversation. Veteran surfer Allouche has been designing quality surfing apparel for more than 20 years. Allouche came up …
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