CURVE Builds on Momentum for August Shows

Eurovet Americas/CURVE is building on the momentum of its 10-year anniversary as it prepares for the August 2017 season. The trade show, which is produced by Eurovet Americas, will present more than 350 brands at CURVENEWYORK, Aug. 6-8, followed by CURVELASVEGAS, Aug. 14-16. Over the past decade, CURVE has built its platform to become the key resource in North America …
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Beach Kids R Cool Kids

By Suzanne Bernhardt

For Season 2020, children’s beachwear fashions are sun-smart and street-smart. Play-all-day styling is colorful, trendy and cool, satisfying the wants and needs of parents and children alike.
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Calling all Kids! Ready, Set, Let’s Play!

By N. Jayne Seward

Children’s designers are offering beachwear that is as fun, eye-catching and functional as it is socially and environmentally responsible. With sun protection on the high-priority list and mini-me styles trending stronger than ever, designers are pushing the boundaries with new ideas, innovative fabrics and conversational prints.
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Peixoto Launches Boys’ Collection

Boys will have plenty of colorful options to wear at the beach in 2018 with the launch of Little Peixoto X Boys, the latest collection by Peixoto. Made in cool, trendy prints, the collection has the same colorful sophistication as the brand’s girls’ line. Colombian-born Mauricio Esquenazi, founder and CEO, created the collection to fill a need in the market. …
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Sun-Protective Wear for the Family

Safety in the sun is a growing concern, and swimwear companies are stepping up to fill the demand for sun-protective beachwear for the whole family. For 2018, designers around the world are creating fashionable new silhouettes,
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Colombian Manufacturers Give Back

Fourteen top Colombian manufacturers of everything from fabric to swimwear, sportswear, lingerie and accessories exhibited their enticing collections at SwimShow, Curvexpo and MAGIC for Season 2018. In addition to showcasing their products, they want the world to know the importance they place on social responsibility, innovation and sustainability, so they are giving back in a myriad of ways. Tejidos Gulfer, …
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Safe & Savvy Kids

By Suzanne Bernhardt

In children’s swimwear and beachwear, innovations in style, fit and textiles are popping up all over the market, with sun protection, parent-child look-alike styling, comfort features and environmentally responsible fabrics leading the way. We spoke with some of the industry’s leaders in the manufacture of children’s beachwear to find out what styles are on parents’ and buyers’ most-wanted lists, what is trending now for Season 2018, and what future developments are planned for their labels.
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Diving In

What’s New? Take time to check out these lines, debuting at SwimShow and Hammock this season

As Season 2018 gets underway, The Swim Journal would like to acknowledge some of the many new lines that will be debuting at Hammock and SwimShow—two of our eight distinguished trade show partners.

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The Future of Retail

By Glenn Calabrese

As the world around us changes at a mind-boggling pace, I often get questions from my clients about what the future holds for retail stores. With a continuing erosion of sales in brick-and-mortar stores, and the increase and growing sales of e-commerce sites, many in the industry are wondering how to move forward. The industry is indeed in transition;
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SlipIns Introduces Kids Line

SlipIns, which debuted this season, is expanding already, introducing sun-protective wear for children and young teens, available in mid-February. Styles designed and created by Rick Rickman, who founded SlipIns with life partner Robin Chesnie, will include rash guards with matching boardshorts and boy shorts. Knee-length one-piece suits will have front zippers and long sleeves for overall sun protection. “We pride …
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