Snapper Rock Swimwear, a leader in sun-protective swimwear for children, is expanding with a new line for men and women. SR Swim will launch for Resort/Cruise ’17 at SwimShow, taking place July 16-19 during Miami Swim Week. “Our aim is to launch a sun-protective line for men and women that’s timeless and classic that any age can wear,” says Julie Rich, vice president of sales and U.S. operations. “Snapper Rock has always been a lifestyle choice for kids, and SR Swim is an extension of that lifestyle.”

The new collection is fun and sophisticated, yet takes sun protection seriously. Swimwear is made in UPF 50 sun-protective fabrics for women, and light-weight, quick-drying UPF 50+ fabrics for men. The women’s collection, available in navy solids, gold and white stripes, and exotic Moroccan prints, includes such styles as a halter bikini, deep V-neck one-piece, rash tops, swim shorts and batwing caftans in every print. The men’s collection includes a classic boardshort available in four colorful beach-inspired prints. For more information, visit snapperrock.com.