Two great shows—Swim Collective, featuring swimwear, resortwear, surfwear and accessory brands, and Active Collective, the premier U.S.-based show for fashion activewear—will now combine as one in California for 2018 at the Anaheim Convention Center.

Surrounded by affordable hotels and restaurants, the convention center provides an ideal location for exhibitors and attendees alike. The venue has enabled the shows to secure dates for 2018 that are optimal to the industry, and will work to streamline move-in and move-out for exhibitors, making the process more efficient and cost-effective.

“We can better serve our exhibitors and attendees by combining our events in a space that is more suited to our market growth,” says Roy Turner, show director. “We feel that exhibitors and buyers can benefit from the crossover of markets when holding both shows under one roof.”

In addition to the co-location of the California shows, Active Collective—which successfully launched its first New York show this past January—will be adding a summer show date in this market. Both events will be held at the Metropolitan Pavilion in New York City.

Swim Collective & Active Collective West will take place in Anaheim, Calif., Jan. 11-12, 2018, and Aug. 1-2, 2018. Active Collective East will take place in New York City, Jan. 24-25, 2018, and Aug. 22-23, 2018. For more information, visit collectiveshows.com.