SwimShow is celebrating its 35th year, and attendees can expect to find the hottest swimwear brands from around the world during its run at the Miami Beach Convention Center in South Beach, July 22-25. Produced by the Swimwear Association of Florida, SwimShow is the industry’s longest-running swimwear trade show of its kind. Last year, attendance increased by 13 percent and more than 60 countries were represented. The show featured more than 2,500 brands and expanded its offerings into wider categories, incorporating accessories, cover-ups and athleisure onto the trade show floor. In addition, a few new “hot-spots” featured resort and lifestyle brands concentrating on fashion-forward beach-to-bar collections.

One of the most anticipated features of the upcoming show is the return and the expansion of The Collection, a curated area featuring progressive high-end brands and directional, independent designers. “More than ever, companies are looking for a competitive edge, and SwimShow is the key to launching a successful season,” said Judy Stein, SwimShow executive director. “With over 35 years of success, SwimShow keeps re-establishing itself as the leader in swimwear exhibitions worldwide, and continues its commitment to creating the definitive marketplace for buyers and exhibitors of all categories.” For more information and special event details, visit swimshow.com.