Sisters Emma Henderson and Victoria Beattie were born to beach. Having grown up around and on the sea in New South Wales, Australia, and inspired by their seaside lifestyle, they channeled their passion for creating beautiful products and founded The Beach People in 2013.

Their first product—round towels—sold out in just weeks of the company’s inception. Since then the line has evolved into collections for bedding, bath and beach. Products—which include beach bags and totes, cushions, towels, beach bundles (towels with complementing bags), towel carriers, beach carts, kids’ offerings and tableware—are made of the finest materials and built to last.

The Beach People has partnered with The Great Barrier Reef Foundation to help preserve the world’s largest coral reef system made by living organisms. Through this partnership, the company donates $5 from the sale of every original jute bag to The Great Barrier Reef Foundation, the only charity in the world dedicated to exclusively protecting the Great Barrier Reef through raising funds for scientific research. The Beach People also hosts global Beach Clean Up days. For more information, visit thebeachpeopleco.com.