Surf Expo—the largest and longest-running trade show for beach, swim, resort, surf, outdoor sports and lifestyle apparel and accessories in the world—announced the debut of its newest show category: Bluewater. The new category will debut at the upcoming show, taking place Jan. 25-27, 2018, at the Orange County Convention Center in Orlando, Fla.

Bluewater will host in- and offshore apparel and accessory companies anchored by such notable exhibitors as Salt Life, Bimini Bay and Yeti. “We are excited to return to Surf Expo and to be in the new Bluewater section,” remarked Larry Laska, Salt Life’s director of marketing. “Bluewater is the ultimate destination for those who live the Salt Life, to see the latest innovations in saltwater apparel and gear.”

The Bluewater section is a natural extension of what Surf Expo is known for—water sports gear and apparel. Brands of performance and lifestyle apparel, accessories, outerwear, footwear, sportswear, T-shirts, sunglasses and much more will be featured. A flats skiff by Hell’s Bay Boatworks will be a highlight in the new Bluewater Lounge. Surf Expo is owned by Emerald Expositions, the largest operator of trade shows in the United States. For more information, visit surfexpo.com.