Making Waves – Surf’s Up! See What’s Changing the Tide


Underground Beach Club

With a shrewd understanding of beach culture for men, Underground Beach Club (UBC) is hitting the water this season with every design element strategically planned and constructed. “We’ve spent the last two years reverse-engineering men’s shorts,” says Jason Travis, UBC’s COO and president, who co-designs the line with Carlos Koustas. “Through fashion, fitness and technology, UBC offers swimwear that speaks to the athletic male.”

Swim trunks will kick off the collection this season, featuring design elements that marry the practical and utilitarian with perceptive style, each sporting the UBC logo. Trunks with custom lock-in-place draw cords are fully lined with mesh to provide smooth comfort, while seaming details contour for a relaxed fit with a tapered look. Reflective zippers accentuate the hidden front and back pockets, each built to hold a lightweight waterproof double-sealed pouch—large enough for most cell phones—to keep valuables safe and dry. An attached draw cord keeps the pouch secure. Trunks are offered in five color ways: Sky Flower (aqua with a placed floral print), Black Seal (solid black with a floral lining), Cloud White, Olive Crush and Rhino Skin (color-blocked). UBC enhances the functionality of beach-savvy, rough-and-tumble boys’ club fashion. Plans are underway to expand the line with the addition of other menswear styles. •



Sirens Swimwear

“Retro” and “vintage” are two perfect words to describe Sirens Swimwear, which debuted in the U.S. this season at SwimShow. But two more words are just as suitable: “fit” and “coverage.” Designed and manufactured in Brisbane, Australia, this six-year-old collection has been a proven success Down Under, cultivating throngs of loyal followers. Now women in the U.S. will discover the magic this line delivers.

Designs are influenced by the glamour of the ’50s and ’60s, when fashion celebrated women with curvaceous bodies. High-waisted two pieces, tankinis, halters, one-shoulders, bandeaus and swimdresses in sizes 8–20 and cup sizes A–F+ are offered in solids and retro prints, like picnic plaids, polka dots, liberty florals and bold stripes. Each style offers its own signature through the use of ruffles, shirring, ruching and seaming details.

Beyond swimwear, the collection includes jumpsuits, cover-ups and dresses. All styles are designed to give the girl with curves shape, coverage, definition and comfort, as well as the opportunity to embrace her unique image with pride. •



Wrapit by Tish

With three versatile beach fashions to her credit, Tish Grosek continues to prove that Wrapit by Tish is the first place to shop for cover-ups. Grosek—creator, designer and entrepreneur—debuted Wrapit by Tish with the Wrapit, an ingenious design that can be worn in multiple ways. Available in short and long versions, the Wrapit can serve as a beach cover-up, sarong, short dress, long dress, spa wrap and much more. The luxurious fabric—offered in 11 brilliant shades, including the ever-popular basics of black and white—is soft yet sturdy, durable, wrinkle-free and super-easy to pack on the go. To dress it up and take it from beach to street, wearers can add one of the faux-tortoise, black or bamboo buckles for interest. This essential cover-up, which no beach or resort shop should be without, is available in two sizes: 0-6 and 8-14.

The second style to hit the line is the Wrapshaw (Wrapit poncho), which serves triple duty as a beach cover-up, super chic top to wear with skinny jeans, or a shawl to layer over the Wrapit for those cool beach nights. Wrapshaw is available in seven stunning solids in two sizes, 0-4 and 6-14. Hangtags and brochures show the customer the various ways these two styles may be worn.

The third style, recently added to the collection, is the Wrapit MOD. This style performs double-duty as a cover-up and wear-anywhere dress. Seamlessly constructed with inverted-bell sleeves, angular hem and wide off-shoulder neckline, Wrapit MOD is available in seven beautiful shades, in sizes XS/S, M and L/XL. •



Paradise Ranch Designs

Kristyn Goddard, founder and designer of Paradise Ranch Designs, debuted her collection this season at Coast Show during Miami Swim Week. Formerly a successful Thoroughbred exercise rider, Goddard founded the Women’s Jockey Association and the Paradise Ranch Racing School. Carrying her love for animals even further, she opened the first cage-free licensed boarding facility in the U.S., Paradise Ranch Pet Resort.

An avid traveler, Goddard wanted to create a line of swimwear that mirrored her own needs, wants and desires—a line suitable for most body types but focusing on women in their mid-30s who want to feel sexy and stylish but more covered.

Designed and manufactured in Los Angeles, the beach-to-street collection came to life through the collaboration of Goddard’s leadership and vision, her design team, pattern makers and fabric suppliers, assuring complete quality control and attention to every fit and flattering detail.

The line is constructed utilizing luxurious fabrications and seamless lines for a flawless look. Long- and ¾-sleeve body suits are a hallmark of the line, available with maillot leg-eye as well as boy short and below-the-knee lengths. The extensive collection is available in solids and mix-and-match prints. Styles feature zippers, mesh and cut-out details. Beach fashions include simple sarongs, mesh pants, short skirts and walking shorts. Pull-on skirts take the wearer from the beach to party in high style. •



Soltani Swimwear

For the modern woman who dares to be real, the Soltani day-to-evening swimwear collection is haute couture with innovative design and detail. The brand’s creative director and designer, Katherine Bloomfield, worked in the fashion industry both domestically and abroad for a decade before returning to school, enrolling at Central Saint Martins at the University of the Arts London. There she studied her true passion—the design of swimwear and lingerie. Upon her return to New York, she created Soltani Swimwear, recently launched for Season 2017.

“We are committed to manufacturing 100% of our swimwear in New York City with the finest fabrics sourced from around the world,” says Bloomfield. “We have a commitment to keep the NYC garment district alive by working with local factories, and sourcing trims and findings from local vendors.”

Each contemporary silhouette is enhanced with unique design elements, as Bloomfield strives to extend the boundaries of traditional swimwear beyond the beach. The Soltani woman is hip, unique, daring, seductive and adventurous. •



Hollie Watman

A graduate of Parsons School of Design in New York City, with a background in jewelry and fabric design, Hollie Watman launched her line of swimwear this season, building upon the entrepreneurial success of her jewelry and childrenswear labels.

Drawing inspiration from her travels and love of fitness and art, Watman created her namesake line of swimwear and athleisure wear as a reflection of life, encompassing bold solids and vibrant prints that play on nature, as well as floral and graphic designs.

String bikinis, high-waist retro two-pieces, cut-out monokinis and tanks with mesh midriffs are matched with coordinating rash-guard tops, mesh leggings and mesh hoodies. The lining of swim and activewear pieces display empowering quotes like “life is a gift, be present,” which Watman describes as “private pep talks” to inspire the wearer to be confident and positive.

“She’s multi-dimensional,” Watman says of her customer. “Running around the city and balancing home, work and play are her day-to-day. Creating pieces she can move, swim and work out in while also reflecting her personal style is my goal.” •