Season 2019

Trends Defined

By Suzanne Bernhardt

Maredamare—the benchmark exhibition trade show for the Italian beachwear, accessories and lingerie industries, taking place July 14-16 in Florence, Italy—reveals four main beachwear trends for Season 2019, as identified by the world’s top trend forecasters.

The Swim Journal illustrates these four themes by showcasing examples of the trendiest prints in each category from top industry suppliers, along with some of the hottest designer silhouettes.

Botanical Bliss

A tribute to the magnificence and brilliance of nature, featuring high-definition saturated images of flowers, fruits and leaves. A snapshot of paradise in eye-popping color.


Mesmerizing abstract compositions featuring graphics, symbols and print-mixing; a kaleidoscope of brilliant color in the language of the future.

Cut Outs

Nothing ordinary. Transforming the look of swimwear and beachwear in innovative and extraordinary ways, from romantic styles to sexy and even athletic silhouettes.

Nomadic Attitude

Tribal aspirations and ethnic journeys. Cultural, animal and ancestral symbolism revived; a trendy sophisticated take on past influencers.