The OFFPRICE Show is rebranding itself to deliver a fresh experience in 2017, with a new logo, tagline and imagery that better reflect the show’s offerings. The new campaign will convey to retailers the quality of merchandise that can be found at the show for below wholesale prices.

OFFPRICE will also debut a renovated on-site show experience at its upcoming show in Las Vegas, Feb. 19-22. OFFPRICE anticipates that the rebrand will attract buyers who will benefit from the show by finding merchandise, which can be used to fill inventory gaps, or fuel in-store and online sales. In addition, the OFFPRICE Buyer Relations team plans to assist attendees with several services, including matching buyers with exhibitors and complimentary on-site buying tours. For more information, visit offpriceshow.com.