Snapper Rock Announces Alliance with Frankie Ray

Snapper Rock has joined forces with Australian children’s sunglass designer Frankie Ray to offer a range of UV-protective sunglasses for infants, girls and boys. As a leader in the production of sun-protective beachwear, the association will serve to round out the collection with this important addition of sun-essential accessories.

Snapper Rock Sunglasses by Frankie Ray is also launching the “Snap On Sunnies” sunglass set for tweens, which includes one frame with four pairs of arms in mix-and-match prints to create 22 different combinations.

“Our collaboration with Australia’s leading children’s sunglass designer, Frankie Ray, has been an enormous success,” said Julie Rich, vice president of sales and operations for Snapper Rock. “Our collection for babies through age 10 mixes in with our swimwear designs for boys and girls, and has allowed us to close that gap and provide safe, fashionable sunglasses that are 100 percent compliant with US registration and stringent Australian standards.”

Quality lenses are made from 100% A-grade shatterproof polycarbonate and provide 100% UV protection. Style selections are adorable and sun-savvy, crafted in classic styles such as a round frame with baby pink stripes for 0-2 years; a leopard print Wayfarer for girls; and a sporty blue Aviator for boys. For more information, visit