By Lori Riviere
For the second year in a row, Miami Swim Week soldiered on without the presence of fashion week runway giant IMG, and attendees wondered if the chaos from the previous season would continue. Miami Swim Week is unique among fashion week platforms, with its synergistic blend of both trade shows and runway shows occurring during the same week, and cooperative scheduling and location of activities and events is critical for attendees to fit it all in.
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With a shrewd understanding of beach culture for men, Underground Beach Club (UBC) is hitting the water this season with every design element strategically planned and constructed. “We’ve spent the last two years reverse-engineering men’s shorts,” says Jason Travis, UBC’s COO and president, who co-designs the line with Carlos Koustas. “Through fashion, fitness and technology, UBC offers swimwear that speaks to the athletic male.”
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Accessories and cover-ups take on an African vibe this season. Prints evolve from tribal colors, abstracts and symbols as well as feathers, foliage, landscapes and more. Animal prints return to more naturalistic shades and patterns and the use of earthy components like straw, paper, bone, beading, metallics and leather are prevalent.
Erika Peña’s choker necklace combines triple layers of large round stones strung together in formation with a dangling claw-shaped bone charm.
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By N. Jayne Seward
Swimwear designers are following lifestyle trends more closely than ever. While there is plenty of newness this season, trends could be viewed as evolutionary rather than revolutionary. Designers are building on existing themes while creating new original designs. For Season 2017, look for innovative takes on the ’70s and boho styling, crochet, artisan trims, romanticism, tropical prints, nature and, of course, sporty, activewear-inspired looks that continue to evolve and drive the beachwear market.
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The rich tropical landscape, deep emerald seas and white sandy beaches of Hawaii become the perfect backdrop to showcase the trends of the season. Brilliant solids, bold black, crisp white and vivid prints – many inspired by rich flora and fauna with surf-inspired styling are hallmarks of the season. Season 2017 for swimwear and resortwear begins with color to wear …
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By N. Jayne Seward
With trendy athleisure styles and beach-to-street dressing, children’s swimwear is making a functional yet fashionable statement for Season 2017. Designers are following trends in the adult market and translating them into age-appropriate looks for children.
“Fashion beachwear has grabbed the attention of our customers,” says Karel Wheen, designer for PLATYPUS AUSTRALIA, whose 2017 collection includes active-inspired looks and mix-and-match rompers and dresses.
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By Suzanne Bernhardt
Surviving the ups and downs of the economy while trying to maintain a successful business may be an impossible feat for many, but not for Laurel Jones. For 28 years, Jones has enjoyed retail success as the owner of Swimwear Solution in Overland Park, Kansas. Located on the south side of the Kansas City metro area, the 3,500-square-foot store stocks more than 8,000 swimsuits year-round as well as cover-ups and accessories. Jones recently shared with The Swim Journal some insights into her success and as well as some concerns.
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Like champagne compliments caviar, nautical inspirations compliment swimwear and beachwear with bold perfectly-placed stripes, tropical prints, embellishments, rope treatments and the ever classic shades of red, white and royal blue.
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By N. Jayne Seward
The children’s swimwear market continues to evolve to be both fashionable and functional. Following the latest trends is key for kids—and so is being active. Whether on the beach or by the pool, designers are creating directional new looks to keep kids in style, comfortable and, of course, sun-protected.
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By Tracey Smith
While a woman’s silhouette contributes to her beauty, the confidence she evokes adds to her appeal. To help women of all shapes and sizes look and feel their best, Leonisa—a Colombian manufacturer with a distribution facility in Norcross, Ga.—offers a wide range of swimwear and shapewear products. Leonisa’s body-contouring designs elevate a woman’s self-confidence through enhanced figure-shaping.
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